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What is Proton PIM?

This article explains what Proton PIM is, the problems it solves, how it works, key features, who should use it, and how product data flows from Proton into downstream systems and sales channels.

Proton PIM (Product Information Management) is Proton’s centralized system for managing, enriching, and standardizing product data. It helps teams turn raw, inconsistent product information into clean, complete, and reliable product records that can be used across sales, E-Commerce, and operational systems.

Instead of managing product data across spreadsheets, ERPs, supplier files, and manual processes, Proton PIM acts as a single source of truth for product information.

What Problems Does Proton PIM Solve?

Many teams struggle with:

  • Incomplete or inconsistent product descriptions

  • Duplicate or conflicting product attributes

  • Difficulty onboarding large product catalogs

  • Time-consuming manual data cleanup

  • Product data that doesn’t match across systems

Proton PIM addresses these challenges by using AI-assisted enrichment, structured review workflows, and standardized product schemas to improve data quality at scale.

How Proton PIM Works

At a high level, Proton PIM follows a simple workflow:

  1. Add Products
    ​    Upload products individually or in bulk using a CSV file. At minimum, a Product ID and description are required.

  2. Enrich Product Data
    ​    Proton PIM automatically gathers and generates enriched product information such as names, descriptions, specifications, manufacturer details, and category suggestions.

  3. Review & Approve
    ​    Enriched products are placed in a Review Queue, where your team can verify accuracy, make edits, and approve products before they are finalized.

  4. Manage & Export
    ​    Approved products are stored in your Catalog and can be exported or integrated with downstream systems like ERPs, CRMs, and ecommerce platforms.

This workflow allows teams to scale product data management without sacrificing accuracy or control.

What Data Can Proton PIM Enrich?

Proton PIM can enrich and standardize a wide range of product information, including:

  • Product names (short and long)

  • Descriptions and usage details

  • Manufacturer and brand information

  • Technical specifications

  • Categories and taxonomy

  • Compatibility and related product data

  • Search keywords and synonyms

The system prioritizes accuracy by referencing trusted sources and flagging any conflicting or low-confidence data for review before approval.

Who Should Use Proton PIM?

Proton PIM is designed for teams that manage large or complex product catalogs, including:

  • Sales teams that need accurate product information to sell confidently

  • Operations teams responsible for product data quality and governance

  • Marketing and ecommerce teams preparing products for digital channels

  • Admins and data owners managing catalog structure and exports

What Happens After Products Are Approved?

Once approved, products are added to your Catalog, which serves as your organization’s system of record for product data. From there, data can be:

  • Exported as CSV files

  • Pulled into other Proton tools

  • Integrated with external systems

This ensures consistent, high-quality product data wherever it’s used.