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Preparing Your Data & How Product Enrichment Works

This article explains how to prepare and upload product data for enrichment in Proton PIM, what happens during the enrichment process, how data is enhanced and validated, and how enrichment scales to support large product catalogs efficiently.

Preparing Your Data for Enrichment

Before uploading products into Proton PIM, it’s important to understand what data is required and what additional fields can improve enrichment quality.

Proton PIM is designed to work with the data you already have — not force you into a rigid format.

Required Fields

At a minimum, each product must include:

  • Product ID
    ​    A unique identifier such as a SKU or ERP ID. This is required to track products, prevent duplicates, and align enriched data with your systems.

  • Product Description
    ​    A text description of the product’s features, attributes, or specifications. This field is critical because it helps Proton PIM identify the correct product during enrichment.

Without these two fields, enrichment cannot begin.

Optional (But Strongly Recommended) Fields

Providing additional information improves accuracy and completeness. Common optional fields include:

  • Product name

  • Brand

  • Manufacturer part number (MPN)

  • Category or taxonomy path

  • Image URL

  • UPC

  • Any structured attributes you already have (size, material, voltage, etc.)

All additional fields are used as context during enrichment, even if they aren’t mapped to a specific attribute.

How Much Data Should You Include?

You don’t need perfect data to get started.

Best practice:

  • Start with what you already have

  • Include all available fields in your upload

  • Let Proton PIM enrich and standardize the rest

Even incomplete or inconsistent data can be significantly improved through enrichment.

Example: Sample Upload

A typical CSV upload might include:

  • Product ID

  • Product name

  • Product description

  • Image URL

  • Additional identifying fields

This approach allows Proton PIM to demonstrate value quickly before scaling to your full catalog. Our Data Sample Guide is attached here.

Once your data is prepared, you’re ready to upload products and begin enrichment.

How Product Enrichment Works

Product enrichment is the process where Proton PIM transforms raw product inputs into structured, standardized product records.

This process runs automatically after products are added.

What Happens During Enrichment?

During enrichment, Proton PIM:

  • Analyzes the product description and identifiers

  • Gathers information from trusted sources

  • Generates standardized product names and descriptions

  • Extracts technical specifications

  • Identifies manufacturer and brand details

  • Suggests categories and relevant attributes

  • Generates keywords and synonyms to improve searchability

The goal is to produce a complete, usable product record that can be confidently reviewed and approved.

Accuracy and Data Quality

Proton PIM prioritizes accuracy over completeness:

  • When data conflicts, unreliable values may be excluded

  • Some attributes may be left blank if trustworthy information isn’t available

  • Source references are provided where possible to support verification

This ensures your catalog remains reliable rather than filled with guessed data.

Enrichment at Scale

For bulk uploads:

  • Products are enriched in parallel

  • Large catalogs can be processed efficiently

  • Enrichment continues in the background while you work elsewhere in Proton